Aurecon changed to Zutari because they decided to spin-off their African business into a new and independent company that is focused on sustainable infrastructure and development across Africa.
The decision to create a new brand, Zutari, was driven by a desire to have a name that reflects the company’s African heritage, values, and culture, and to create a new identity that better represents the company’s vision, mission, and strategic objectives.
Zutari is a combination of two words: “Zulu,” which is a major ethnic group in South Africa, and “Safari,” which is a Swahili word meaning “journey.” The name represents the company’s commitment to sustainability, innovation, and collaboration, as well as its belief in the power of partnership to drive positive change in Africa.
Overall, the rebranding from Aurecon to Zutari is part of the company’s strategy to position itself as a leading infrastructure and development partner in Africa, and to help drive sustainable growth and development across the continent.