Manulife Singapore

Manulife Singapore is the local subsidiary of Manulife Financial Corporation, a leading international financial services company that operates in over 20 countries worldwide. In Singapore, Manulife provides a wide range of financial solutions, including insurance, wealth management, and retirement solutions, to both individuals and businesses.

Manulife has been operating in Singapore since 1980, and it has grown to become one of the leading insurance companies in the country. The company’s mission is to help customers make informed financial decisions by providing them with comprehensive financial solutions that meet their unique needs and goals.

One of Manulife’s key strengths in Singapore is its diverse range of products and services. The company offers a wide range of insurance products, including life insurance, health insurance, and accident insurance. Its life insurance products include term life, whole life, and universal life policies, which are designed to provide customers with financial protection and security.

Manulife also offers a range of wealth management products, such as investment-linked insurance plans and unit trusts, which allow customers to invest their money and grow their wealth over time. In addition, the company offers retirement solutions, such as annuities and retirement income plans, which help customers plan for a financially secure retirement.

Another key strength of Manulife Singapore is its commitment to customer service. The company has a team of experienced financial advisors who work closely with customers to understand their unique financial goals and provide them with personalized financial advice and solutions. Manulife also provides a range of digital tools and resources to help customers manage their finances and access information about their policies and investments.

Manulife has also been recognized for its commitment to sustainability and corporate social responsibility. The company has implemented a range of initiatives to reduce its environmental footprint, such as reducing energy consumption and implementing green building practices. In addition, Manulife Singapore is committed to supporting the local community, and it has partnered with various organizations to provide financial education and support to disadvantaged groups.

In recent years, Manulife Singapore has also focused on expanding its digital capabilities to provide customers with greater convenience and flexibility. The company has launched a range of digital tools and platforms, such as its mobile app and online portal, which allow customers to access their policies and investments, make payments, and manage their finances from anywhere, at any time.

One of Manulife’s most popular digital offerings in Singapore is its ManulifeMOVE program, which is a wellness program that rewards customers for staying active and healthy. The program tracks customers’ physical activity using wearable devices and provides them with discounts and rewards for achieving their fitness goals.

In addition to its core business operations, Manulife Singapore is also actively involved in the local community. The company has partnered with various organizations, such as the Singapore Cancer Society and the Singapore Heart Foundation, to support health and wellness initiatives. Manulife has also established the Manulife Centre for Children with Specific Learning Disabilities at the National University of Singapore, which provides research and support for children with learning disabilities.

Overall, Manulife Singapore is a leading financial services company that offers a wide range of products and services to meet the unique needs and goals of its customers. The company’s commitment to customer service, sustainability, and social responsibility, as well as its focus on digital innovation, have helped it establish a strong presence in the Singaporean market and position itself for continued growth in the years ahead.


 Manulife Singapore is part of Manulife Financial Corporation, a Canadian-based multinational financial services company that was founded in 1887. Manulife Singapore was established in 1980 and has been operating in Singapore for over 40 years. Over the years, the company has expanded its operations in the region, and today it has a strong presence in Singapore, Malaysia, Indonesia, Philippines, Vietnam, and China.

Products and Services

 Manulife Singapore offers a wide range of financial products and services to its customers, including life insurance, health insurance, investment-linked plans, savings plans, retirement plans, and employee benefits. The company’s life insurance products include term life insurance, whole life insurance, and endowment plans. The health insurance products include critical illness insurance, hospitalization insurance, and personal accident insurance. The investment-linked plans allow customers to invest their money in a range of funds, while the savings and retirement plans provide customers with long-term savings options. The employee benefits products include group life insurance, group medical insurance, and group personal accident insurance.


 One of the main strengths of Manulife Singapore is its strong financial position. The company has a high credit rating and is financially stable, which gives customers confidence that their investments and insurance policies are secure. Manulife Singapore also has a strong brand reputation and is well-known for its innovative products and excellent customer service. The company has won numerous awards over the years for its products and services, which further enhances its reputation.

Another strength of Manulife Singapore is its wide range of products and services. The company offers a comprehensive suite of financial products that cater to the diverse needs of its customers. This allows customers to easily find products that are suited to their specific needs and financial goals. Additionally, Manulife Singapore has a strong online presence and provides customers with a range of digital tools and resources to manage their policies and investments.


 One weakness of Manulife Singapore is that its products and services can be relatively expensive compared to other providers in the market. This may make it difficult for the company to compete with other providers who offer cheaper options. Additionally, Manulife Singapore’s products and services may not be suitable for all customers, particularly those with lower incomes or those who have more basic financial needs.


 Manulife Singapore faces strong competition from other financial services companies in Singapore, including AIA, Prudential, and NTUC Income. These companies also offer a wide range of insurance and investment products and have strong brand reputations. However, Manulife Singapore has been able to differentiate itself from its competitors by offering innovative products and services, such as its ManulifeMOVE program, which rewards customers for leading active and healthy lifestyles.

Future Outlook

 The future outlook for Manulife Singapore looks positive. The company is well-positioned to take advantage of the growing demand for financial products and services in the region. Manulife Singapore is also well-prepared to adapt to the changing market environment and has invested heavily in digital technology and data analytics to enhance its customer experience and improve operational efficiency.